What do you do if you've got a new juicy drink to promote and on telly it’s going to get an advert with, and we quote, a “larger than life giant pheasant being ridden by a cowboy, rodeo-bull style, to the classic Black Box track 'Ride on Time'?”

Simple. You get Miss Great Britain, put her in some skimpy hot pants, take her down to Covent Garden and make her ride the same daft rodeo pheasant and video it, that’s what.

• Watch as her charming thighs grip the giant pheasant tighter and tighter, refusing to yield to its dogged vibrations!

• See her lovely smile as her body gets thrown uncompromisingly, forwards and backwards, forwards and backwards!

• And wonder at her undulating torso trapped in chaotic momentum, jiggling and bobbling like a giant lickable jelly!

Sometimes drinks companies just get things right, and Juicy Drench’s new campaign is testament to this. It’s available in loads flavours too: Orange and Passionfruit, Cranberry and Raspberry and Blackcurrant and Apple.

Sophie's well chuffed: "It is really exciting that my first job after winning Miss Great Britain is riding on a giant pheasant. I hope that members of the public will try out the rodeo as well and see if they are ‘on top of their game’ just like I am right now.”

I think we'll just watch the video thanks, but cheers for the offer.