I started off nibbling it and then I just sucked it, making sure I kept my eyes open and fixed on them

Someone on the Magnum ice lolly account sure knows what they're doing. Why bother with tricksy subliminal messages or crazy cartoon characters? Just get a stunning-looking woman to suck the darned thing in the sauciest manner possible. And boy does Noemie Ditzler give good ice lolly.

'It really helped that I love Magnums,' laughs the Swiss-born beauty. 'When they put one in my hand at the auditions and told me to eat, it was easy to do it sensually. I started off nibbling it and then I just sucked it, making sure I kept my eyes open and fixed on them. I think they saw in my eyes the pleasure I was getting.' No really, Noemie, the pleasure's all ours.

Noemie's oral expertise predictably brought her to the attention of the nation - and in particular to copper-topped media tycoon Chris Evans, who promptly invited her onto his radio and TV shows before bombarding her with flowers in a blatant attempt to secure a repeat performance on his raspberry Mivvi. Fortunately Noemie is made of sterner stuff.

'I'd heard a lot about Chris's reputation with women,' she says firmly, 'but I'm a strong woman who knows her own mind so there was no way anything romantic was ever going to happen. He knows I'm not interested in him in that way - I'm just having fun and playing the game.' One up to the ice maiden. 'Chris is a funny and charming guy but to be honest I'm not the greatest fan of redheads.'

You can almost hear the collective sigh of relief. So, back to ice cream. Has she ever taken any into the bedroom? 'Oh, that's definitely a fantasy of mine,' Noemie purrs. 'The only reason I haven't done it yet is because of the mess it would make. But you know, you can't be hung up on stuff like that when passion takes over so I've decided from now on I'm going to keep my freezer stocked full of Magnums just in case.'

No question, this girl takes some licking.