With Alice In Wonderland eating up most of Avatar’s 3D
screens, the weekly box office take from the film has started to slow
substantially (although there’s still over bn in the bank worldwide).
Furthermore, the DVD release is expected in April, when another boatload of
cash will be sailing off to James Cameron-land.
Cameron though is reportedly toying with a few options. If
he adds back around 10 minutes, then the film can still play on IMAX screens as
well as 3D ones (there’s a limited to how long a film can be if it’s playing in
IMAX). But he might just go hell for leather and go for the longer version, and
get it back out in 3D.
He’s probably short of a few quid, to be fair…

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