Whipping Floyd

Whipping Floyd is the Swedish label that got its name from the time Scandinavian boxer Ingemar Johansson took the heavyweight crown from Floyd Patterson in 1959 (he ‘whipped Floyd’ – clever, eh?) 

Famous for their quirky printed T-shirts, they’ve now branched out into ‘Club Whipping Floyd’, a line of 1950s-, 1960s- and 1970s-inspired sportswear featuring retro polos, track tops and knits.

You can also float like a butterfly and sting like you’ve got a bee in your pants, with their new trousers: ‘Fearless Freddie’ (slim-cut), ‘Hurricane Hank’ (regular-fit) and ‘Marvellous Marvin’ (regular-narrow). Knockout kit for true style contenders.