If you don’t already shop in Selfridges now’s the time to start. Launching 4 May the store’s going all-out to please us blokes with an impressive new selection of brands and a giant window display designed exclusively for men.
The window’ s plastered with clothes-related quotes from men we know and love like Ricky Gervais. There’s also friendly advice from savvy designers like Christopher Bailey who says: “If you feel like you’re trying too hard, you probably are”, thanks for the tip.
As far as shopping goes there’s a lot more to choose from than before. Selfridges was better known for it’s high-end fashion but now you’ll be able to get almost anything. Choose from wardrobe staples like a Topshop white T-shirt to more elite pieces by Vivienne Westwood, Comme des Garçons and Mulberry et al. For retro lovers there’s a vintage Levi corner and, if you fancy yourself as a bit of a Bond man, you can get the swimwear worn by Daniel Craig in Casino Royale (Grigio Perla in case you were wondering) Other swimwear includes Aussiebum (pictured) and Calvin Klein
There’s 20,000 extra square foot of menswear with some really diverse brands like Reiss, G-Star, Jas M B, Lanvin, All Saints and Vans. So now you don’t have to traipse all over town to get a mix of gear.
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