Lyle & Scott

The burning question on the lips of the well-dressed casual poser right now is: 'How high can the eagle soar?'

Diminutive Ronnie Corbett has stepped down from being the Lyle & Scott poster boy and handed the mantle to young upstarts like Arctic Monkeys, the Mitchell brothers and even the Red Hot Chili Peppers.

We at Maxim have been digging this high-cachet logo before, during and after its revival - and can see no end in sight for the high-flying avian.

Plunging V-neck knits in bright colours are teamed with pert polo tops and boyish windcheaters - delivering a ranking range with added historical street-savvy.

It's one for proper, respectable boys - though a golf club membership is not included...