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Fashion Old: Fashion News

Maxim Style Awards
Watches - Swatch

Popularist wrist champion Swatch took time to turn in an immaculately conceived collection this year

Maxim Style Awards logo

Highlights from the ‘Irony’ range include just about the thinnest chrono the world has ever seen, and lively fashion stances from the ‘Skin’ range that push the whole concept of watch wardrobe-ism n We’re also digging the Irony ‘Petite Seconde’ and ‘Floating Moments’ and have fallen slightly in love with them both.

Swatch’s ethic of affordable yet style- conscious horology is one that sits very well with us at Maxim.

Highly Commended - Rotary

The watchmakers have carved a rep as a tour de force in smart watches. The curiously shaped chrono and the flash limited edition ‘Automatic’ are both brilliant.

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