John Varvatos

Designer John Varvatos – formerly of Ralph Lauren and Calvin Klein fame – has refined his Ivy League preppy style for a younger market. Besides the denim pieces, the collection features washed, weathered and beaten corduroy and canvas, for a ‘favourite old piece’ feel to shirts, jackets and knits.

For those seeking a contemporary take on retro American classics, look to the the Varvatos USA Jeans collection

With this latest offering, Varvatos has allowed himself to really experiment – although there’s no danger of fashion’s Mr Nice losing his wholesomeness