Edifice is constructed by people who are very particular about the cut of their cloth. The look is pure French-Riviera chic, epitomised by men lusting over Brigitte Bardot films. The slash-neck 'Matelot' sailing top has a contrast stripe for a certain je ne sais quoi (we don't know what that means). Menswear buyer at Liberty Simon Spiteri says, 'It's really clean and so right for now. It reminds me of early Prada'

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