Burton 'B'

'B' is for ‘butane’, ‘bashment’ and ‘Biba’, but it’s also for ‘Burton’, ‘best’ and ‘back’. That’s the thinking behind the name of the new line from this British fashion-retail godfather. Gratifying details are worked into shirt fronts, while mod-style knits receive considered finishing and colours. Flat-front trousers are in tune with the new mood for neat-and-tidiness, and tiny, low-key collars on smart shirts also look fresh and clean. The Burton ethic is more about style and finish than runway-led trends. Just think Michael Caine – as the understated, suave Harry Palmer, not in Educating Rita or Jaws: The Revenge.