Swatch Jelly in Jelly Collection In the past, Swatch has liased with pop-culture innovators and artistic types such as Vivienne Westwood and Keith Haring – now it’s worked with performers the Blue Man Group.
Timepieces are set in jelly-esque moulds, and some incorporate the BMG’s signature ‘neon paint spitting’ thing. For real Swatchaholics, a limited run of 3,333 watches will be constructed at an art event. The watch pictured is called the ‘Icy Area’, but militant anti-minimalists can relax – the boys in blue have spewed fluorescent vomit all over the other ones.
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