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Brit label takes a smart approach to casual clothes

This British casual label has positioned itself high above the urban nonsense that has encroached on this style of late. They’ve nailed this season courtesy of their plucky take on colour and preppy-looking knits with a modern twist. Supported by an ad campaign, the brand has just opened its first dedicated shop in Covent Garden.

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Green track top with striped cuff and hems, £60, green, yellow and white check short-sleeve shirt, £40, stone flat-fronted trousers, £75


 
Short-sleeve multi-colour shirt, £55, plain green vest, £20, 'Dustbowl' bootlegger jeans, £80


 
Patterned 'Loser' shirt, £55


 
Grey cotton low pants, £65


 
       
Washed grey and mint striped sweater, £50, white shirt with navy pinstripe, £65, worn 'Roskoe' jeans, £60


 
Sky blue 'Kimchi' zip jacket, £75, light blue, white and yellow stripe panel polo shirt, £40, midnight blue denim trousers, £60


 
V-neck knit with attached shirt, £50


 
 

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