SureMen Anti-Perspirant

Quantum, Extreme and Active Anti-Perspirants
250ml Aerosol (RRP £2.99), 150ml Aerosol (RRP £2.29)
50ml Roll-On (RRP £1.69)

Original Anti-Perspirants
250ml Aerosol (RRP £2.99)
50ml Roll-On (RRP £1.69)

Let's get one thing straight, the words you're about to read contain zero bias. I haven't been swayed by the fact that a mighty bundle of Sure smells arrived amidst an unlikely British heatwave, and just as a few around me (not on the Maxim desk, I hasten to add) started to niff, leading to a strategic in-house product placement and cleverly subtle hints.

Basically, leave a can on the desk and there's always a man-like urge to spray it. The only time such a ploy never worked was during my first proper job, where one very hairy individual had such an intolerable personal hygiene problem that he was widely referred to as the 'human onion'.

In all honesty, Sure's no-frills anti-perspirant ranges have always been a preferred choice. Not only are they ubiquitous across all high-street/corner-street stores, they're easy on the pennies (some outlets regularly run bundle deals, too) and their fragrances aren't too overpowering nor offensive, ensuring they don't cling to your clothes.

Its new Quantum, Extreme and Active ranges aren't all about the slightly more adventurous metallised packaging, but instead about being 'PROVEN' to work in TEMPERATURES OF UP TO 58-DEGREES CENTIGRADE, which incidentally is the hottest ever recorded on earth - in El Aziza, Lybia (Sept 13 1922) in case you were wondering. So, unless you were pondering a trip to Mercury (427 frazzly degrees up there), Sure should maintain a relatively stench-free pit wherever you sojourn on your seasonal holidays.

As for personal favourites on the old fragrance front, you can't go wrong with the ORIGINAL (what else?) and genuinely refreshing INVISIBLE ICE, whatever 'invisible ice' might actually be. Isn't ice normally just see-through?

And we'll leave the tangy onion to my ex-colleague..