We get sent a lot of hair product. I'd imagine the hair gel, paste, gum and clay industry is pretty cut throat. I mean, just walk around any town centre and have a gander at the do's on chap's and chapesse's heads nowadays. It's anything goes, and anything has gone. There are multi-directional works of art which will take out your eye if you're not careful. So it was we dragged a young chap in off the street and told him we needed his hair as a guniea pig for these ace-ly packaged, and named, Beever products. We tried the Shaping Paste, the Mattifying Paste and the Moulding Clay. Let me state from the start: these babies smell good! I was tempted to taste all of them: I got citrus, Hawaiian island and a whiff of chocolate. They really should make an edible hair gel: I'd eat and wear it. Anyway, we rinsed out our young man's long locks and tried all the pastes first for hold: good. All held true, and left your hair where you put it. Each had a different finish, from matt to a slight sheen. This was also appreciated by our young barnet. Over the course of a few hours the products all held true, and none flaked (which I can tell any hair product developer out there: make sure it doesn't flake. Young men hate flakey scurf hair). Our man pronounced them 'top gear. Can I take them home?' Of course we let him. If you want some check out their website

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