René Lacoste was a legendary tennis player in the 1920s that was known as “The Crocodile” for his tenacity as a sportsman. He was as famous off the court as he was on, known for his sense of style that inspired him to found the LACOSTE brand. One of his first creations was the innovative L.12.12 Polo Shirt, a breathable style that is still an icon today.
The Lacoste Live clothing is a designed collection of contemporary clothing, often referencing the Lacoste heritage clothing styles but always retaining an individual identity and design edge.
For Spring 2012 Lacoste has turned out a surprisingly fashion-forward collection with new creative director Felipe Oliveira Baptista at the helm. It may have only been ten looks, but bold colours and strong silhouettes told a solid story for the spring 2012 season. Tailored shorts presented an active lease on Baptista’s outing, while outerwear gave the collection a beautiful structure for undeniable standout garments.
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