Woolrich Woolen Mills

Embraces the Outdoor Lifestyle

After over five years in the driving seat, this spring’s collection is Daiki Suzuki’s final for Woolrich, with Mark McNairy taking the reins for autumn. But hopefully, having received a bit of guidance from Suzuki, he’ll know not to tamper too much with the formula that has seen the Woolen Mills line regain, in these past few years, its former glory.





Woolrich is the Authentic American brand that embraces the outdoor lifestyle, trusted by generations of loyal consumers. The word about Woolrich Clothing is spreading rapidly, and this season Woolrich men’s clothing is one of the hottest and most talked about brands in the UK.

Woolrich Woolen Mills is a project that stems from the passion of the rediscovery of the American manufacturing tradition. The collection always looks to capture the values of American tradition, with each garment built to possess a sense of purpose and function.

The brand is steeped in American tradition, bringing to light the history of the Woolrich looms.

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See the gallery for the Woolrich Woolen Mills Spring/ Summer 2012 Lookbook

Woolrich Woolen Mills just showed at Pitti Uomo for spring/summer 2012, with designer Mark McNairy now taking the reins, so it’s nice to see the full look book and to gauge what exactly the change is. It’s still vintage inspired and plays on the whole workwear theme that Daiki set but  McNairy has put a collegiate twist in, a youthful look. The outfits and the individual items are slim and modern, rolled up khakis are definitely on trend and are a functional twist on the chino that’s now seen as a staple.