Lacoste is thought to be the first clothing company which used a brand name on the outside of an article of clothing. It was formed in 1933 by René Lacoste and André Gillier, they were the owners of the largest French knitwear manufacturing company of that time, and they set up the Lacoste Company to manufacture the logo-embroidered shirt.
Initially designed for use on the tennis court and a number of other shirts including golf and sailing, some 78 years on the brand is thriving as a worldwide fashion and sports phenomenon with a huge range of clothing and footwear fronting their men’s designer clothes offering.
As time and fashions have developed there are now three main ranges with Lacoste, Lacoste Red and Lacoste Sports offering a wide variety of trainers, shoes and flip flops that all carry the signature crocodile branding, a logo that is world-renowned as portraying quality, fit and style.
The large colour pallets and standard 1212 polo fit have seen the brand rise in popularity year-on-year but also lend their popular and seasonal colours to the trainers with subtle trims, text logos and sole units all carrying the colours.
Instantly recognisable by its crocodile logo, this brand really has followed its founder’s idea and remains a favourite on the high street, at the tennis club and on the Riviera. We love it.
Lacoste trainers Available At Stuarts Of London
MORE FASHION
Bookmark this post with: