Farah

So near, so Farah...

The last 90 years has seen Farah go full circle. While 1940 bore witness to the brand's conversion from mass-produced civilian garms to khaki and fatigues for Second World War soldiers, the halcyon days of the 70s celebrated them as one of the UK’s highest-selling trouser brands.

With their original elitist mantra of catering solely to an American market abandoned, Farah was celebrated and nurtured on England’s terrace and gig scene – fast becoming a symbol of independent music in the 90s.

Today, somewhat refreshingly, Farah clothing hasn’t wandered far from the distinctive cuts and styles it gained such acclaim for in the modernist movement of yesteryear. Fitted pastel-coloured slacks, herringbone polos - all sharply tailored, lending themselves to a fresh, definitive look. Suitable enough to be sported whilst storming the beaches of Normandy, Farah’s fabrics are more than deserving of an esteemed place in your wardrobe.

http://www.farah.co.uk/