WHAT'S THE STORY? Empire-building sim that's populated by hordes of writhing chicks. Party, flirt, hire, photograph and then publish your subsequent filth.

TECHNICALLY SPEAKING: Hugh Hefner's biography in video game form.

PLAYS LIKE? A soft porn version of The Sims.

WHO FOR? Frustrated businessmen. Manipulative pervs. Heterosexual men. Lesbians. The thinking man's swinger.

FREEBIES: Grab yourself one of 10 absolutely free Xbox games we have to give away, with three lucky winners also getting a signed poster of Natalie Denning, Miss Playboy TV. Just email your details to webmaster.maxim@dennis.co.uk and we'll enter you into the draw. Closing date: 31st March 2005

SCREENS: Click on the right-hand image for more Playboy action.