Who loves it? A year ago, this would have read 'clued up b-boys', now it reads 'everyone'. That's the power of Radio 1 airplay.
What's great about it? Simply the most assured hip hop debut of recent times. Gritty, spiralling British beats, spliffs in the car park and raw, raw talent. No sippin' on Courvoisier here.
Life changing track: The stadium rock samples of 'Fix up, Look Sharp' and the bloody valentine of 'I luv U' are the future of hip hop. Or the end, nobody's sure yet. Their ears are still ringing...
Play it at: Any party where the hip hop 'expert' won't shut up about Eminem. This'll make his ears bleed.
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