Bruno

You know the score Maximheads: Man who doesn't know the meaning of humiliation adopts amplified characteristics of one of society's more niche strains and proceeds to strip the piss out of various idiots (mostly American), celebrities (mostly American) and lunatic honchos (mostly American) in more and more outrageous ways than ever before.

We got invited to an exclusive press screening of Brüno a while back and, without wanting to sound like cinematic snobs (we're not, honest), Leicester Square's Odeon was full of the sort of whooping idiots that destroy the cinema experience in your local flickhouse. The first part of the film isn't that different from the Brüno stuff you've seen already, hence it not being laugh-out-bloody-loud funny – but lots of people did anyway.

In short, the first bit ain't great. But then it builds. And after sitting through the scripted, premise-building plot part of the thing, boy does it get better.

Mostly set in the cranial-vacuum capital of the world, Los Angeles, in his unrelenting quest for stardom Brüno does also venture further afield to offend a very disgruntled member of the Taliban and a whole bunch of standoffish Amish types, but it's mostly the Yanks he picks on. And quite rightly too.

The further the films develops, the more outrageous the stunts become and the more you admire and get embarrassed by the man in question. His acerbic, well-rehearsed and yet spontaneous delivery really culminate in some memorable on-screen moments:

• he calls his adopted black kid a "dick magnet" on a Dallas talk show with an audience full of black people;
• he makes Paula Abdul sit on his Hispanic builders during what's supposed to be a serious interview about fame;
• he tries to lure ex-Presidential candidate Ron Paul into making a sex video;
• and he tells a pastor, albeit a rather right-wing one, that he has "great blow-job lips".

It's properly ridiculous, mad entertaining and, dare we say it, laugh-out-loud silly, especially toward the end.

We didn't think we would say this quite so categorically and with quite as much vigour, but you really should go and see this. It's brilliant, astonishing and very, very funny.